of surveyed Americans say packaging design influences purchasing decisions.
← Back to case studiesLuxury SkincareGolden Tallow
Growing a premium skincare brand beyond the inbox
The Challenge
Kit first reached out for email marketing. The relationship soon grew into campaign graphics, social assets, jars, labels, and packaging—all carrying the same premium character as the product.
of surveyed Americans say packaging materials influence what they buy.
of surveyed Americans say packaging design influences gift selections.
Premium skincare, from inbox to shelf.
Golden Tallow — Packaging · Email · Advertising · Design
Creating one visual language from campaign to shelf
What We Did
Golden Tallow first came in through email marketing, with Kit looking for stronger promotional support and more consistent campaigns. That quickly turned into a bigger creative relationship because the brand needed more than sends and subject lines. It needed the same level of care across the entire customer experience.
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02What we built around the brand
The Strategy
The visual system moved from jars, labels, and giftable packaging into ads and social graphics. Every touchpoint carries the same premium character and a Golden Tallow signature you'd recognize on sight, logo or no logo.
- Email marketing support and campaign creative
- Jar, label, and packaging design
- Ad graphics and social graphics
- Ongoing visual support across the brand
Making every weekly touchpoint feel like the same brand
The Results
Customers judge skincare before they reach the ingredients. The jar, label, packaging, ads, and emails now present Golden Tallow as one premium, polished brand everywhere customers find it.
