Where the relationship started
Golden Tallow first came in through email marketing, with Kit looking for stronger promotional support and more consistent campaigns. That quickly turned into a bigger creative relationship because the brand needed more than sends and subject lines. It needed the same level of care across the entire customer experience.
Why the expanded scope mattered
A skincare brand like this is judged before anyone reads the ingredients. The jar, the label, the packaging, the ads, and the emails all shape how premium the product feels. By helping across those areas instead of only one, the brand could show up with more consistency, stronger trust, and a much more polished presence everywhere customers found it.