of surveyed Americans say packaging design influences purchasing decisions.
← Back to case studiesPregnancy SkincareSaucy Mama
Keeping a specific audience interested every single week
The Challenge
Marielle, a midwife who founded Saucy Mama, needed steady marketing support for a brand built specifically around pregnancy skincare. Products like Bump Sauce serve a very defined audience, which meant the messaging had to be useful, warm, and specific every week. The project centered on helping the brand communicate consistently through email and supporting campaign creative.
of surveyed marketing leaders report earning $10–$36 per dollar spent on email.
of surveyed global consumers consider brand trust important when buying products.
Weekly creative for a very specific audience.
Saucy Mama — Advertising · Copywriting · Email · Design
Campaigns shaped around the realities of pregnancy skincare
What We Did
Pregnancy skincare speaks to a specific audience with specific priorities. Every message meets expectant mothers with warmth, usefulness, and genuine product knowledge.
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02What we built around the brand
The Strategy
The main assignment was weekly email marketing and copywriting, but the broader goal was consistency. Promotions, product pushes, campaign concepts, and supporting visuals all had to look like they came from the same brand. That meant helping shape the words and the surrounding creative in a way that kept the brand visible, specific, and easy to connect with.
- Weekly email marketing support
- Copywriting for campaigns and promotions
- Offer framing and brand messaging
- Supporting ad-ready and poster-style creative direction
Turning a steady creative rhythm into brand familiarity
The Results
For a founder-led product brand, consistency counts as much as any individual campaign. Showing up week after week with stronger messaging and better creative helped the brand become more established, more memorable, and more credible in a category built on trust and relevance.
