Branding & Identity Agency
Branding & Identity Agency
As a global branding and identity agency, we craft distinctive visual narratives that resonate with audiences, command attention, and give ambitious brands an unmistakable presence in the market.
Creating identities for brands with places to go.
Challenges
You're here because your brand needs a strong identity, right?
Is your branding inconsistent across platforms?
A consistent brand image is essential for earning trust and credibility. Our branding and identity services create a cohesive visual identity that strengthens recognition everywhere your brand appears and gives people something unmistakably yours to remember.
Does your brand lack differentiation?
If your branding looks too similar to competitors, it can be hard to stand out. We create distinctive visual identities that give your business a recognizable presence and a place of its own in the market.
There are enough blue sans-serif logos in the world.Are you preparing for growth or market expansion?
Rebranding is a key step when entering new markets or scaling your business. We create identities capable of moving across new audiences, products, markets, and experiences while remaining unmistakably connected to the company behind them.
The world is a fairly large place. Your identity should be prepared for all of it.How our branding & identity services can help
Discover the benefits of branding and how it can support your goals.
Enhanced recognition
A cohesive brand identity makes your business easier to recognize across platforms, markets, and experiences. The strongest identities can communicate who just entered the room before the company name ever appears.
Improved customer loyalty
A strong visual identity helps create familiarity and emotional connection with your audience. Every positive interaction adds another association to the brand, turning recognition into preference and preference into something increasingly valuable.
Clear market differentiation
A strong brand identity is key to standing out in the market and setting your business apart. Distinctive colors, typography, imagery, language, and visual assets give people recognizable signals they can associate with your company.
Stronger market positioning
A well-crafted brand presence can influence how your company is perceived and where it sits within its category. The right identity can communicate scale, quality, credibility, and value before anyone has read a sales deck or spoken to your team.
Consistent brand messaging
Consistent branding creates a recognizable presence across every interaction with your company. Your website might become an advertisement, the advertisement might become packaging, and the packaging might eventually become a forty-foot billboard in Tokyo. It should still look like you.
Increased brand equity
A strong brand identity increases the value attached to your name, reputation, and recognition. Over time, colors become recognizable. Shapes become recognizable. A particular way of speaking becomes recognizable. Eventually, some companies manage to own a shade of red. Branding can get wonderfully ridiculous at scale.
Companies we’ve worked with
A few familiar faces
Capabilities
How we can help.
Explore our capabilities
Inside our branding & identity services
How our branding and identity agency creates clarity, distinction, and long-term value.
01
Stakeholder Interview
Aligning on business context and brand goals
Our branding process begins by understanding your business model, ambitions, audience, market, and goals directly from your team. These conversations give us the context behind the company and establish the strategic foundation for the identity. We're curious people. This is where that becomes commercially useful.
Key stepsInternal team interviewsBrand perceptionBusiness and marketing goalsKey audience insights
DeliverablesStakeholder briefGoal alignment summary
02
Research & Analysis
Uncovering opportunities through data and context
As part of our branding and identity services, we audit your current brand, study competitors, examine the audience, and understand the market surrounding your company. Research gives us the context to identify opportunities for distinction and establish a sharper position for the brand.
Key stepsCompany identity auditCompetitor analysisAudience behavior and trendsMarket positioning snapshot
DeliverablesResearch reportVisual auditCompetitor benchmarks
03
Moodboard
Defining the right image and branding direction
Before designing anything final, we explore visual directions that align with your positioning, audience psychology, market, and ambitions for the company. Color, typography, imagery, composition, references, and visual language begin forming a world around the brand. This gives us a shared direction before several thousand tiny decisions start arriving.
Key stepsVisual tone explorationAudience-appropriate stylesMarket-differentiated aestheticsEarly color and typography mapping
DeliverablesVisual moodboardArt direction summary
04
Logo & Visual Identity
Designing an identity and branding system
The next part of our branding services is creating the visual elements people will associate with your company. Logo, wordmark, typography, color, imagery, iconography, and graphic language come together as a cohesive identity capable of working across formats, channels, markets, and experiences. Our identity work has earned recognition from the American Advertising Federation, including Gold and Best of Show. We like making logos. We like making logos that win trophies considerably more.
Key stepsLogo and wordmarkTypography and color systemIconography and graphic languageSupporting visual elements
DeliverablesLogo kitColor palettesTypography systemGraphic and icon library
05
Brand Assets
Creating assets your team can use
From campaigns and presentations to packaging, social media, signage, publications, merchandise, and digital experiences, we translate the identity into the places where people encounter your company. A strong identity should be equally comfortable on a business card and wrapped around a building.
Key stepsSocial media visualsPresentation templatesCampaign and advertising layoutsDigital and physical applications
DeliverablesBrand asset libraryTemplate filesProduction-ready assets
06
Brand Guidelines & Delivery
Documenting and delivering everything for long-term use
We provide complete documentation, organized files, and practical guidance for applying the identity across your company. Brand guidelines establish how each element works and give internal teams, partners, vendors, and future collaborators a shared reference as the brand expands. Five markets can become fifty. Fifty applications can become five thousand. The identity should still know who it is.
Key stepsBrand usage rules and examplesFile organization and exportTeam handoffRollout support
DeliverablesBrand guidelinesComplete logo and asset libraryUsage documentation
Make your brand impossible to mistake for anyone else.
Strategy, identity, and creative direction capable of carrying a brand around the world.
Featured Cases
Discover how we're helping ambitious brands strengthen their position through distinctive identities, creative thinking, and work recognized at the highest level.
#brandingBrand Identity
Throughike
BEST OF SHOWAmerican Advertising Federation
GOLDIntegrated Brand Identity
SILVERBrand Voice & Copywriting
Throughike became a complete identity spanning brand architecture, visual identity, typography, color, packaging, gear tags, messaging, and campaign applications. The identity earned Gold before taking Best of Show, with its brand voice receiving separate Silver recognition. Apparently the judges liked it too.
Explore
#brandingBranding & Packaging
Golden Tallow
SILVER ADDYaward-winning packaging
360°brand presence across product and promotion
250%increase in brand recognition
Golden Tallow pairs a distinctive identity with packaging and supporting materials designed to give the product a recognizable presence wherever customers encounter it.
Explore
#brandingRock Band Identity & Merchandise
Saint City Rebels
LOGO REFRESHedgier visual direction
SOUTHERN ILLINOISrock band
MERCHT-shirt artwork
Southern Illinois rock band Saint City Rebels pairs distressed lettering with a skull mark in an updated identity that carries naturally from the main logo onto merchandise.
ExploreFAQ
Branding questions, answered.
How much does a logo or branding project cost?
Logo and identity projects typically start around $3,500, with full brand systems including packaging, guidelines, and launch assets priced higher depending on scope. We'll discuss your goals and put together a proposal specific to what the project needs.
How long does a branding or identity project take?
A focused logo and identity project generally takes four to eight weeks from kickoff to final files. A larger brand system with packaging, guidelines, and multiple applications can run longer. We'll outline a realistic schedule during the stakeholder interview.
What files do we receive at the end?
A complete logo kit in every format you'll need (vector, print, web, social), a defined color and typography system, and brand guidelines documenting how to use everything correctly. We organize the files so your team or future vendors can find what they need without guessing.
Do we own the logo and brand assets once the project is finished?
Yes. Once the project is paid in full, you own the final logo and brand assets we deliver.
How many logo concepts will we see?
We typically present two to three distinct directions, each shaped around a different strategic angle, so your choice comes down to which concept fits the brand best.
Can you refine our existing logo or brand?
Yes. We can refine, extend, or modernize an existing identity depending on what currently works and what doesn't, without starting over from a blank page.
What's the difference between a rebrand and a refresh?
A refresh updates and modernizes an existing identity while keeping its core recognizable, often used when a brand needs to feel current without losing the equity it has earned. A rebrand replaces the identity more substantially, usually because the business, audience, or positioning has changed enough that the old identity no longer fits.
Do you handle trademark registration?
We don't file trademarks ourselves, but we design with existing marks in mind and can recommend a trademark attorney if you need one before launch.
Will we get brand guidelines, and what do they cover?
Yes, every identity project includes brand guidelines covering logo usage, clear space, color values, typography, and examples of correct and incorrect application, so anyone using the brand later has something concrete to reference.
Can you design packaging, signage, or other physical applications too?
Yes. We design packaging, signage, vehicle graphics, merchandise, and other physical applications as part of a brand identity project or as a separate scope once the identity is established.
Do you write the brand messaging and taglines, or just the visuals?
Both. Positioning, voice, and messaging get worked out alongside the visual identity from day one.
What if we don't like the first round of concepts?
Every project includes a revision round. If the initial directions miss the mark, we'll talk through what isn't working and take another pass before moving forward.