Marketing agency for colleges, schools, and universities
Higher Education Marketing Agency
With fewer high school graduates and rising tuition, colleges compete for a smaller pool of students who compare schools online. We help colleges, universities, and education programs attract right-fit students, guide families through the decision, and show what makes their campus different.
Marketing for colleges and universities focused on enrollment and belonging.
Challenges
Are you reaching the students who fit your school?
Are your inquiries turning into applications and enrollments?
Lead volume means little if those prospects never apply. Paid search, social, retargeting, and SEO campaigns tied to your enrollment funnel focus on right-fit students and track them from inquiry to application to deposit.
Does your website work for every audience?
Prospective students, parents, current students, alumni, donors, and faculty all use your website for different reasons. Prospects look first for admissions, cost, financial aid, and programs, so those paths need to be easy to find and simple to follow.
Does your brand show what makes you different?
Phrases like "world-class faculty" and "small class sizes" appear on nearly every college website. Research, messaging, and real student and faculty stories show what your campus offers and who thrives there.
How we can help
Discover how marketing can grow your enrollment.
More right-fit applicants
Campaigns aimed at students who match your programs, mission, and campus.
Higher yield
Communications that move admitted students and their families from interested to committed.
A distinct brand
Positioning and messaging that show your campus experience instead of repeating what every school says.
Families in the conversation
Materials written for parents and guardians, who play a large part in the decision.
Recruitment materials students keep
Viewbooks, guides, and campus visit pieces designed for the people holding them.
Enrollment reporting
Dashboards that track leads, applications, and enrollments by campaign and channel.
Companies we’ve worked with
A few familiar faces
Capabilities
Marketing services for higher education.
Explore our capabilities
Our process
How we work with colleges and universities.
01
Research
Learning what students think
We study how prospective students and families see your school and your competitors, along with your enrollment data and program demand.
Key stepsStudent perception researchCompetitor benchmarkingEnrollment data reviewProgram demand
DeliverablesResearch findings
02
Positioning
Defining what sets your campus apart
We define your brand position, key messages, and priority student audiences, from first-year and transfer students to adult and graduate learners.
Key stepsBrand positioningMessagingStudent personasParent and guardian messaging
DeliverablesBrand and messaging platform
03
Recruitment Plan
Mapping the enrollment journey
We plan campaigns, print, web, and communications around your recruitment cycle, from search and inquiry through application, admission, and deposit.
Key stepsEnrollment funnel reviewChannel planCommunication calendarGoals
DeliverablesRecruitment marketing plan
04
Creative & Launch
Telling your story to students
We produce and launch the campaigns, viewbooks, web content, and communications in the plan, using real student and faculty stories.
Key stepsCampaign creativePrint and webCommunication flowsCampaign launch
DeliverablesLive campaignsRecruitment materials
05
Measurement
Tracking leads to enrolled students
We track inquiries, applications, and enrollments by campaign and adjust the plan through each recruitment cycle.
Key stepsLead trackingApplication trackingYield reportingOptimization
DeliverablesEnrollment dashboards
Help students see themselves on your campus.
Marketing for higher education.
Featured Cases
Discover how we help schools recruit students.
#higher-educationViewbook & Guides
John A. Logan College
VIEWBOOKFor prospective students
PARENT GUIDEFor families
COLORING BOOKFor young visitors
A student viewbook, parent and guardian guide, and coloring book for John A. Logan College, each designed for the person holding it.
Explore
#higher-educationWebsite Design
Midland Institute for Entrepreneurship
CEO PROGRAMFront and center
NONPROFITEntrepreneurship education
NATIONALNetwork and resources
A new website for the nonprofit behind the CEO program, making its programs, network, and story easier to explore.
ExploreFAQ
Higher education marketing questions, answered.
Do you work with graduate programs and adult learners, or just undergraduate recruitment?
Both. Messaging, channels, and campaigns are designed differently for undergraduate, graduate, transfer, and adult learner audiences, since each group searches and decides differently.
How do you measure success for enrollment marketing?
Inquiries, applications, and enrollments by campaign and channel, tracked through your admissions funnel so you can see where prospects drop off.
Can you help with recruitment print materials like viewbooks, or just digital marketing?
Yes. Viewbooks, parent guides, and campus visit materials are designed alongside digital recruitment campaigns, so print and digital tell the same story.
Do you write admissions and program page content, or just design it?
Both. Copywriting for program pages, admissions content, and recruitment materials is part of the service, grounded in research on how prospective students search and decide.
How early in the recruitment cycle should we start a campaign?
Ideally before your main inquiry season begins, since search and social campaigns need time to gain momentum before application deadlines hit. We'll map a calendar around your specific enrollment cycle.
Can you help us reach parents and families as well as students?
Yes. Parents and guardians play a significant role in the decision, especially for undergraduate enrollment, so messaging and materials are written for them specifically.