Marketing agency for utilities and energy companies
Energy & Utilities Marketing Agency
Energy is surrounded by misinformation, technical language, and strong opinions. We help utilities, cooperatives, and energy and natural resource companies explain what they do, promote their programs, and communicate with customers, communities, regulators, and investors in plain language.
Marketing for utilities, cooperatives, and energy companies.
Challenges
Do your customers and communities understand what you do?
Are customers taking part in your programs?
Energy efficiency, rebate, demand response, and assistance programs only work when customers sign up. Targeted campaigns written for residential and business customers move them from awareness to enrollment.
Can you explain complex topics simply?
Rate changes, new projects, and the energy transition are hard to explain. Education builds trust, so plain-language content, visuals, and video help customers, communities, and regulators understand what is changing and why.
Does your brand stand out from competitors?
Deregulation, new technologies, and new competitors mean many energy companies are no longer the only option. A distinct brand story and consistent messaging across every channel show customers and partners why to choose you.
How we can help
Discover how marketing can support your energy business.
Higher program participation
Campaigns that increase enrollment in efficiency, rebate, and customer programs.
Informed customers
Content that explains rates, outages, projects, and new services.
Community support
Communications that build understanding for new projects and investments.
A distinct brand
Branding and messaging that set your company apart in a changing market.
B2B leads
Content, search, and account-based campaigns aimed at utilities, developers, and commercial buyers.
Measured results
Reporting on participation, engagement, and leads by campaign.
Companies we’ve worked with
A few familiar faces
Capabilities
Marketing services for energy and utilities.
Explore our capabilities
Our process
How we work with utilities and energy companies.
01
Research
Understanding your customers and stakeholders
We research your residential and business customers, communities, and partners, along with what they believe about your company and your energy sources.
Key stepsCustomer researchStakeholder interviewsPerception reviewCompetitor review
DeliverablesResearch findings
02
Messaging
Explaining your work in plain language
We develop the brand story and key messages for each audience, from customers to regulators, investors, and community leaders.
Key stepsBrand storyAudience messagesPlain-language guidelinesTechnical review
DeliverablesMessaging framework
03
Plan
Choosing channels and timing
We plan campaigns around program launches, seasonal demand, rate changes, and project milestones.
Key stepsCampaign calendarChannel planBudgetGoals
DeliverablesCommunications plan
04
Launch
Reaching customers and communities
We produce and launch the digital, print, social, and video work in the plan, with messaging kept consistent across every channel.
Key stepsCreative productionDigital and socialPrint and mailCommunity outreach
DeliverablesLive campaigns
05
Measure
Tracking participation and engagement
We report on program enrollment, engagement, and leads, and refine campaigns for the next season or milestone.
Key stepsEnrollment trackingEngagement reportingLead trackingOptimization
DeliverablesPerformance reports
Help customers understand the energy they depend on.
Marketing for energy and utilities.
FAQ
Energy & utilities marketing questions, answered.
Can you explain technical or regulatory topics in plain language?
Yes. Rate changes, infrastructure projects, and program details get translated into language residential and business customers can act on without a glossary.
Do you handle outage communications and emergency messaging?
Social content and customer communication templates for outages and emergencies can be part of the engagement, designed to deploy quickly when conditions change.
Can you help increase enrollment in efficiency or rebate programs?
Yes. Program-specific campaigns are designed to move customers from awareness to enrollment, which is usually the gap between a program existing and a program being used.
Do you work with cooperatives and municipal utilities, or only investor-owned companies?
Yes, across cooperatives, municipal utilities, investor-owned companies, and other energy and natural resource organizations.
Can you help communicate with regulators and community stakeholders as well as customers?
Yes. Messaging for regulators, investors, and community leaders is developed separately from customer-facing content, since each audience needs a different argument.
Do you produce both print materials and digital content?
Yes. Bill inserts, direct mail, and printed reports are coordinated with digital and social content so the message stays consistent for customers who prefer paper and those who don't.