Email, SMS & Lifecycle
Email, SMS & Lifecycle Marketing Agency
As an email, SMS, and lifecycle marketing agency, we create automated flows, campaigns, and text message programs that turn first-time buyers into repeat customers.
Email and SMS that bring customers back.
Challenges
You’re here because more of your customers should be coming back, right?
Are first-time buyers coming back?
Advertising often pays for the first purchase. Repeat purchases are where much of the profit comes from. Post-purchase, replenishment, VIP, and win-back flows give customers timely reasons to buy again, and we track repeat purchase rate to measure it.
Are your emails reaching the inbox?
Poor list health, missing authentication, and inconsistent sending can push your emails into spam. We audit deliverability, set up domain authentication (SPF, DKIM, and DMARC), clean your list, and manage sending cadence to protect your sender reputation.
Is your list getting the same message?
Sending every subscriber the same email lowers engagement over time. Segmentation and personalization based on what people browse, buy, and click let each customer receive messages relevant to them.
How our email, SMS & lifecycle services can help
Discover how email and SMS can increase repeat revenue.
More repeat customers
Lifecycle flows and retention campaigns turn one-time buyers into repeat customers and increase lifetime value.
Revenue around the clock
Automated flows such as welcome series, abandoned cart, browse abandonment, and post-purchase messages send automatically when customers take action.
An audience you own
Your email and SMS lists are channels you control, with no algorithm deciding who sees your message.
Better inbox placement
Deliverability work, list hygiene, and authentication help more of your emails reach the inbox.
Timely SMS
Text messages for time-sensitive moments such as abandoned carts, restocks, product drops, shipping updates, and appointment reminders.
Reporting tied to revenue
Reports prioritize revenue by flow and campaign, repeat purchase rate, and customer lifetime value over opens alone.
Companies we’ve worked with
A few familiar faces
Capabilities
How we can help.
Explore our capabilities
Inside our email, SMS & lifecycle services
How we create and manage your email and SMS program.
01
Audit
Reviewing your email and SMS program
We review your platform setup, flows, campaigns, list health, deliverability, and past performance, then give you a report on what is working, what is not, and where the opportunities are.
Key stepsPlatform and flow auditList health reviewDeliverability reviewPerformance review
DeliverablesEmail and SMS audit
02
Strategy
Planning your lifecycle program
We clean and segment your list, map the customer journey, and develop a strategy for list growth, automated flows, campaigns, and SMS around your revenue goals.
Key stepsList cleanup and segmentationCustomer journey mappingFlow and campaign planList growth plan
DeliverablesLifecycle strategyCampaign calendar
03
Setup
Configuring your platform
We set up or migrate your Klaviyo or Mailchimp account, connect your store and customer data, configure tracking, and authenticate your sending domain.
Key stepsPlatform setup or migrationStore and data integrationDomain authenticationSignup forms
DeliverablesConfigured platform
04
Flows & Campaigns
Writing, designing, and producing
We write and design branded templates, automated flows, newsletters, campaigns, and SMS messages, then test every trigger and message before launch.
Key stepsEmail design and copywritingAutomated flow developmentCampaign productionSMS messages
DeliverablesLive flowsBranded templatesScheduled campaigns
05
Testing
Testing what performs best
We A/B test subject lines, content, offers, timing, and design to improve open rates, click rates, and revenue over time.
Key stepsA/B testingSend time testingOffer testingDesign testing
DeliverablesTest resultsOptimization updates
06
Reporting
Measuring revenue and retention
Regular reports cover revenue by flow and campaign, repeat purchase rate, list growth, and deliverability, along with recommendations for what to improve next.
Key stepsRevenue reportingRetention metricsList growth trackingDeliverability monitoring
DeliverablesPerformance reportsRecommendations
Give every customer the right reason to come back.
Welcome, recovery, retention, and campaign messages sent at the right moment.
Featured Cases
Discover the email and SMS work we do for brands.
#emailEmail Marketing
Saucy Mama
WEEKLYEmail campaigns
NICHE AUDIENCEExpectant mothers
ONGOINGLong-term support
Weekly email marketing and copywriting for a pregnancy-focused skincare brand, written for expectant mothers and the questions on their minds.
Explore
#automationAutomated Follow-Up
Restoration Connection
AUTOMATEDLead follow-up
FASTERResponse to homeowners
EMERGENCYRestoration services
Automated follow-up for an emergency restoration company, so every homeowner who reaches out hears back quickly.
Explore
#emailEmail Marketing
Golden Tallow
PREMIUMSkincare line
EMAILOngoing campaigns
LONG-TERMCreative partnership
Email marketing for a premium tallow skincare line, the work that started a long creative relationship with the brand.
ExploreFAQ
Email, SMS & lifecycle questions, answered.
Which email and SMS platforms do you work with?
We primarily work in Klaviyo and Mailchimp, including new account setup, migrations from other platforms, and ongoing management of existing accounts.
How much revenue can we expect from email and SMS?
For most ecommerce brands, email and SMS combined typically drive fifteen to thirty percent of total revenue once flows and campaigns are fully running. Results depend on list size, product type, and purchase frequency.
How long does it take to set up flows and campaigns?
Core automated flows like welcome, abandoned cart, and post-purchase typically go live within three to five weeks of starting. A full program with SMS, segmentation, and multiple campaign types can take six to eight weeks.
Is SMS marketing legally different from email?
Yes. SMS requires explicit opt-in consent separate from email, along with compliance with TCPA regulations on timing, frequency, and opt-out language. We set up compliant opt-in flows and messaging from the start.
Do we need a large email list to get started?
No. Even smaller lists benefit from automated flows like welcome and abandoned cart, since those trigger off individual customer behavior as it happens. A list growth strategy can run alongside the program to grow toward larger campaigns over time.
Can you guarantee our emails won't go to spam?
No one can guarantee inbox placement completely, since spam filters change constantly, but proper authentication (SPF, DKIM, DMARC), list hygiene, and sending practices significantly reduce the risk and improve deliverability over time.
Do you write the email copy and design the templates, or do we?
We handle both. Copywriting, subject lines, and branded template design are part of the service, developed around your voice and product.
Can you migrate us from our current email platform?
Yes. We handle the full migration, including list history, flow logic, and integrations, so switching platforms doesn't mean starting from zero.
How many emails is too many to send?
It depends on your audience and industry, but sending frequency is one of the biggest levers for both revenue and unsubscribe rate. We test cadence against engagement and revenue data to find the right frequency for your list, no fixed number.
Does email and SMS marketing work for service businesses, or just ecommerce?
Yes. Service businesses use email and SMS a little differently, typically centered on lead nurture, appointment reminders, and referral or review requests that match how people book and return.