The brief and the deliverables
Lifecycle marketing
Retention marketing
Customer reactivation
Segmentation
Personalization
Email, SMS & Lifecycle
Customer Retention Services
Segmentation, personalization, VIP and loyalty campaigns, and retention reporting that increase repeat purchases.
Challenges
Customer Retention Services
What the project needs to accomplish
More repeat purchases from your existing customer base
Messaging that reaches the right segment at the right time
A retention program that compounds month over month
Companies we’ve worked with
A few familiar faces
Explore the scope
Choose where to start.
Lifecycle Marketing
Ten disconnected flows don't add up to a coherent relationship.
Retention Marketing
Acquiring a new customer costs far more than keeping the one you have.
Customer Reactivation
A discount code isn't a strategy. It's a guess.
Segmentation
The same message to the whole list fits nobody perfectly.
Personalization
Inserting a first name isn't personalization. It's a mail merge.
Our process
From the first conversation to delivery.
01
Define the assignment
We audit your current list, platform, and sends, and map the lifecycle moments, welcome, nurture, cart, and retention, that deserve automating first.
02
Develop and review
We design the templates, write the sequences, and create the segmentation and automation logic behind them.
03
Prepare for use
We watch open rates, click rates, and revenue by segment, and refine the program as the list and the business grow.
FAQ
Before we get started.
Which platform do you work with?
We work inside your existing email and SMS platform where possible, and can recommend a migration when the current tool is holding back segmentation or automation the strategy needs.
Do you write the copy too?
Yes. Copywriting is part of every send and sequence, tuned to your brand voice and the specific moment in the customer journey.
How is SMS different from email?
SMS is shorter, more immediate, and easier to overuse. We work out a separate pace and message plan for it, reserved for the sends that genuinely benefit from landing straight in a pocket.