Treating a high-value repeat buyer the same as someone who's never purchased wastes the chance to say something relevant to either of them.
Challenges
Strong segmentation is the foundation that makes personalization possible: grouping customers by purchase behavior, engagement level, and value so each group receives a message suited to its behavior and value. We pull together segmentation strategy around data that predicts behavior, so segments stay meaningful for targeting.
Companies we’ve worked with
Our process
We analyze available customer data to identify meaningful segments, so grouping reflects real behavior.
We work out segments based on behavior, value, and engagement, so targeting stays sharp.
We use segments to inform targeting across campaigns and automation, so every send reaches the right group.
FAQ
Purchase history, engagement behavior, and any other customer data available in your platform, depending on what's accessible.
Good segments update automatically based on behavior, which is how we typically set them up.
