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Advertising & Performance Marketing

Advertising & Performance Marketing Agency

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As an advertising and performance marketing agency, we plan, create, and manage paid campaigns across search, social, video, streaming, and programmatic channels, measured by the leads and sales they bring in.

Turning clicks into customers.

%profit growth from emotionally led campaigns, nearly twice the growth of purely rational campaigns
%of an effective advertising budget belongs in long-term brand building, with the balance driving response
%of sales lift comes from creative quality, making the idea as consequential as the media buy

Challenges

You’re here because your advertising should be bringing in more customers, right?

01

Is part of your ad budget going to waste?

Broad keywords, loose targeting, and campaigns left on autopilot pull budget toward clicks that never become customers. We audit accounts for wasted budget and missed opportunities, then put controls in place: negative keywords, exclusions, frequency caps, and placement rules that keep money on the audiences most likely to buy.

02

Can you trace your ads to leads and sales?

Clicks and impressions tell you an ad was seen. They do not tell you whether it brought in business. We set up conversion tracking from day one, so every call, form, and purchase is counted and every dollar can be traced back to a result.

03

Are your channels working toward the same goal?

Search, social, video, and display each play a different role in how people find and choose a business. We plan every channel around your business goals and adjust the mix as performance data comes in, so each placement supports the next.

How our advertising & performance marketing services can help

Discover how paid media can grow your business.

01

More leads and sales

Campaigns are organized around the actions that grow your business, such as calls, form submissions, booked appointments, and purchases, and judged by the results they bring in.

02

Lower cost per customer

Ongoing testing and budget management cut the campaigns, keywords, and audiences that underperform and put more budget behind the ones that convert.

03

Reach across every major platform

Google, Microsoft, Meta, YouTube, TikTok, LinkedIn, Amazon, and programmatic placements across streaming TV, audio, and digital out-of-home give your ads access to customers wherever they spend their attention.

04

Creative made for each platform

Ads designed for the way people browse each platform, then tested and refreshed to keep performance up as audiences see them more often.

05

Landing pages that convert

Ads and landing pages are planned together and tested to remove friction, so more of the people who click take the next step.

06

Full transparency

Your ad accounts stay in your name, and real-time reporting shows exactly where your budget goes and what it's producing.

Companies we’ve worked with

A few familiar faces

Capabilities

How we can help.

Paid Search

Explore our capabilities
Let’s talk advertising & performance marketing

Inside our advertising & performance marketing services

How we plan, launch, and grow your campaigns.

01

Audit

Reviewing your accounts and your business

Before launching anything, we review your current campaigns and results in detail: wasted budget, missed opportunities, account structure, keywords, ad copy, targeting, and tracking. We also look at your margins, customer value, and goals, so the plan reflects what a new customer is worth to you.

Key stepsAccount and campaign auditWasted budget reviewTracking reviewGoals and customer value
DeliverablesAudit reportOpportunity summary
02

Strategy

Choosing the right channels and budget

Using the audit, we recommend the mix of platforms and campaign types best suited to your audience and goals, then set budgets from your target outcomes. Each channel gets a specific job, from capturing high-intent searches to generating awareness with new audiences.

Key stepsChannel selectionAudience and keyword researchBudget planningGoal and KPI setting
DeliverablesPaid media strategyChannel and budget plan
03

Creative

Producing ads for every platform

We write and design ads for each platform's format and audience, from search ads to video and social creative, and plan the landing pages each campaign sends people to.

Key stepsAd copywritingStatic and video ad designLanding page planningCreative testing plan
DeliverablesAd creativeLanding page recommendations
04

Setup

Building campaigns and tracking

Campaigns are structured with clean naming, careful targeting, and conversion tracking connected to your website, phone calls, and CRM, so results can be measured accurately from the first day.

Key stepsCampaign structureTargeting and biddingConversion trackingCRM and call tracking
DeliverablesLive campaignsTracking setup
05

Testing & Optimization

Testing and improving every week

Once campaigns are live, we test creative, audiences, keywords, offers, and landing pages. Budget moves toward what performs, underperformers are paused or reworked, and every test is documented so lessons carry into the next round.

Key stepsA/B and creative testingBid and budget adjustmentsLanding page testingNegative keyword and exclusion updates
DeliverablesTest logOptimization updates
06

Reporting & Scaling

Reporting results and scaling what works

You get real-time dashboards and regular reports that show budget, leads, cost per lead, sales, and return on ad spend, along with specific recommendations on what to adjust. When campaigns perform, we scale them and look for the next opportunity to grow.

Key stepsReal-time dashboardsMonthly performance reviewsScaling recommendationsNew channel opportunities
DeliverablesPerformance reportsGrowth recommendations

Reach the customers ready to buy.

Paid media managed for leads, sales, and return on your budget.

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FAQ

Advertising questions, answered.

What’s the minimum ad budget to get started?

It depends on the platform and the market you’re competing in, but most clients see meaningful data starting around $1,500–$2,500 a month in ad spend, separate from our management fee. We’ll tell you honestly if a budget is too small to produce reliable results before you spend it.

How soon will we see results?

Search campaigns can start producing leads within the first few weeks. Awareness-focused campaigns on social or video platforms typically need six to eight weeks of data before we can make confident optimization decisions. We’ll walk through those timelines with you during the audit, before the campaign goes live.

Do we own our ad accounts, or do they belong to you?

Your ad accounts are set up in your name from the start. If we ever part ways, the account, its history, and its data stay with you.

Which platforms do you run ads on?

Google, Microsoft, Meta, YouTube, TikTok, LinkedIn, Amazon, and programmatic placements across streaming TV, audio, and digital out-of-home, matched to where your customers spend their time.

Is there a minimum contract length?

We ask for a three-month initial commitment, since paid media needs enough data before optimization can work. After that, it runs month to month.

How often will we hear from you about performance?

You get a real-time dashboard and a monthly performance review covering spend, leads, cost per lead, sales, and return on ad spend, with specific recommendations for what to adjust next.

Do you also handle our organic social media and SEO?

We offer both as separate services. Paid and organic work best when they’re coordinated, so we can manage all three together or run paid media alongside your existing team.

Who writes and designs the ads?

Our in-house creative team, working directly with the people managing your campaigns, so creative gets rewritten based on what the account data shows.

Can you work with a seasonal or local business?

Yes. Budgets, targeting, and messaging get adjusted around your sales cycle, whether that means ramping spend before a busy season or keeping campaigns tightly local to a specific service area.

What do you need from us to get started?

Access to your current ad accounts and website analytics if you have them, a sense of your margins and what a new customer is worth, and someone on your team who can answer questions during the audit.

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