Increase in campaign engagement
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A new kind of icon, waiting at the bus stop.
The Challenge
A concept bus-shelter poster for the Chevrolet Corvette, built around a single bold image and the line "A new kind of icon," designed to stop commuters in a dark, rain-slicked city scene.
Growth in qualified audience reach
Improvement in response rate
Campaign touchpoints connected
A new kind of icon, waiting at the bus stop.
Chevrolet Corvette — Advertising · Copywriting · Design
The work
What We Did
A concept bus-shelter poster for the Chevrolet Corvette, built around a single bold image and the line "A new kind of icon," designed to stop commuters in a dark, rain-slicked city scene.
