Increase in campaign engagement
← Back to case studiesIndustrial & ManufacturingCaterpillar
The shortest distance between two points is a Caterpillar.
The Challenge
A concept street poster for Caterpillar, pairing heavy equipment moving earth at sunrise with a straightforward line about what the machines actually do.
Growth in qualified audience reach
Improvement in response rate
Campaign touchpoints connected
The shortest distance between two points is a Caterpillar.
Caterpillar — Advertising · Copywriting · Design
The work
What We Did
A concept street poster for Caterpillar, pairing heavy equipment moving earth at sunrise with a straightforward line about what the machines actually do.
