Increase in brand recognition
← Back to case studiesHigher EducationJohn A. Logan College
Turning college information into something students can picture
The Challenge
John A. Logan College needed recruitment materials that could do more than list programs. Students had to see a place for themselves, parents and guardians needed practical answers, and younger family members needed something that made the college visit feel welcoming rather than abstract.
Growth in branded demand
Improvement in audience engagement
Brand touchpoints unified
Helping students and families picture college.
John A. Logan College — Print
Designing for students and the people helping them decide
What We Did
We built a coordinated print system around the conversations that shape enrollment. The student viewbook leads with possibility and campus life, the parent and guardian guide answers the questions behind the decision, and the Charger Goes to College coloring book gives younger visitors their own way into the experience.
- Student recruitment viewbook
- Parent and guardian decision guide
- Campus storytelling and program hierarchy
- Charger Goes to College activity book
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