Marketing agency for sports, entertainment, and live events
Entertainment & Sports Marketing Agency
Fans discover shows, games, and events on social media, streaming, and search, often weeks before they buy. We help teams, venues, festivals, artists, and media brands reach new audiences, build excitement before the event, and follow fans all the way to the ticket purchase.
Marketing for sports, entertainment, live events, and media brands.
Challenges
Are you reaching every fan who would buy a ticket?
Are new audiences finding your events?
Many ticket buyers attend only once or twice a year and decide late. Targeted social, search, and streaming ads, along with media relations and community partnerships, reach occasional buyers as well as loyal fans.
Do you know which marketing sells tickets?
Impressions and clicks do not tell you how many seats were sold. Tracking the full fan journey, from first ad to final ticket purchase, shows which campaigns drive revenue and where budget should go.
Are fans coming back?
A great night is the start of a relationship. Email, social content, and season or membership offers keep fans engaged between events and bring them back for the next one.
How we can help
Discover how marketing can grow your audience.
More ticket sales
Paid social, search, and streaming campaigns tied to ticket purchases.
Bigger audiences
Targeting that reaches new fans as well as returning ones.
Excitement before the event
Social content, video, and announcements that build anticipation.
Fan loyalty
Email and social programs that keep fans engaged between seasons and shows.
Brands fans recognize
Branding and creative for teams, venues, festivals, and events.
Sponsor value
Content and reporting that show sponsors the audience they reach.
Companies we’ve worked with
A few familiar faces
Capabilities
Marketing services for sports, entertainment, and media.
Explore our capabilities
Our process
How we work with teams, venues, and events.
01
Research
Learning who your fans are
We look at your ticketing data, past campaigns, and audience to understand who buys, when they buy, and who is missing.
Key stepsTicketing data reviewAudience researchPast campaign reviewCompetitor review
DeliverablesAudience insights
02
Strategy
Planning around your calendar
We plan campaigns around announcements, presales, on-sales, and event dates, with goals for attendance and revenue.
Key stepsEvent calendarOn-sale timingChannel planGoals
DeliverablesCampaign plan
03
Creative
Creating content fans want to share
We produce the branding, video, social content, and ads that show the energy of your event.
Key stepsAd creativeVideo and photographySocial contentEmail and web
DeliverablesCampaign creative
04
Launch
Reaching fans across channels
We launch the paid, social, email, and media relations work in the plan and adjust daily as sales come in.
Key stepsPaid mediaSocialEmail and SMSMedia relations
DeliverablesLive campaigns
05
Measure
Tracking fans to the ticket
We report on ticket sales, revenue, and return on advertising, and carry what we learn into the next event or season.
Key stepsTicket sales trackingROASAudience growthPost-event review
DeliverablesPerformance reports
Fill more seats, show after show.
Marketing for sports, entertainment, and media.
FAQ
Media, entertainment & sports marketing questions, answered.
Do you work with venues and festivals, or only sports teams?
All of the above: teams, venues, festivals, and individual events each get a strategy designed around their specific ticketing cycle and audience.
Can you connect ticket sales directly to our marketing campaigns?
Yes. Tracking follows a fan from the first ad through to a completed ticket purchase, so reporting shows ticket revenue, beyond reach or clicks alone.
How do you handle marketing during a fast-moving on-sale?
Campaigns get adjusted daily, sometimes multiple times a day, in the final stretch before an on-sale or event date, without waiting for a scheduled monthly review.
Can you help us show sponsors the value of our audience?
Yes. Reporting and content that demonstrate audience size, engagement, and reach are part of some engagements, designed specifically for sponsor and partnership conversations.
Do you produce video content, or just run advertising?
Both. Promo videos, highlight reels, and event photography are produced alongside the advertising and social campaigns that use them.
How far in advance should we start marketing an event?
It depends on ticket price and audience size, but most campaigns benefit from six to ten weeks of awareness before the on-sale, with intensity increasing as the date approaches.