Marketing agency for coaches, creators, and experts
Info Products & Coaching Marketing Agency
Many coaches, consultants, speakers, and course creators put more time into content, funnels, and ads than into the work they love. We help experts package what they know, build an audience, and bring in qualified clients, students, and bookings without relying on referrals alone.
Marketing for coaches, course creators, speakers, and authors.
Challenges
Is marketing taking time away from your coaching?
Do people know what makes your approach different?
There are a lot of coaches and courses competing for the same audience. A recognizable brand, a defined offer, and a message built around the results you help people reach show why someone should learn from you.
Do you have a steady flow of leads?
Referrals, DMs, and cold outreach make growth unpredictable. Lead magnets, email lists, webinars, and targeted ads on Facebook, Instagram, YouTube, and Google bring in qualified leads and booked calls on a regular basis.
Are students finishing what they buy?
Many online courses lose most of their students before the end, which leads to refunds and fewer referrals. Well-produced lessons, onboarding emails, and community keep students engaged and coming back for your next program.
How we can help
Discover how marketing can grow your expert business.
More qualified leads
Ads, SEO, and content aimed at the people your offer is built for.
A full calendar
Landing pages and booking funnels that turn leads into discovery calls and appointments.
Successful launches
Sales pages, email sequences, and webinars for course and program launches.
A growing email list
Lead magnets and newsletters that build an audience you own.
A brand people trust
Branding, websites, and content that show your expertise and personality.
Less time on marketing
Automated follow-up and email sequences that handle the busywork for you.
Companies we’ve worked with
A few familiar faces
Capabilities
Marketing services for coaches and course creators.
Explore our capabilities
Our process
How we work with coaches and course creators.
01
Audit
Reviewing your offers and funnels
We review your offers, audience, content, website, and funnels to find where leads and sales are getting stuck.
Key stepsOffer reviewAudience reviewFunnel and website reviewContent review
DeliverablesAudit and roadmap
02
Positioning
Defining your brand and your offer
We define who you serve, what results you help them reach, and how your offers are packaged and priced.
Key stepsIdeal clientOffer structureBrand positioningMessaging
DeliverablesPositioning and messaging
03
Build
Setting up your website and funnels
We build the website, sales pages, lead magnets, booking funnels, and email sequences your business runs on.
Key stepsWebsite and sales pagesLead magnetsBooking funnelEmail sequences
DeliverablesWebsite and funnel setup
04
Launch
Bringing in leads and sales
We launch the ads, content, webinars, and email campaigns in your plan, for evergreen offers or time-limited launches.
Key stepsAdsWebinars and eventsEmail campaignsLaunch support
DeliverablesLive campaigns
05
Grow
Scaling what works
We track leads, booked calls, sales, and student engagement, then adjust offers and campaigns for your next launch.
Key stepsLead and call trackingSales trackingStudent engagementOptimization
DeliverablesPerformance reports
Share what you know with more people.
Marketing for coaches and course creators.
Featured Cases
Discover how we help experts grow.
#info-products-coachingWebsite & SEO
DeRuntz Consulting Group
WORK READYLeadership framework
BOOK LAUNCHSupported online
SPEAKINGWorkshops and events
A website for DeRuntz Consulting Group's Work Ready framework, making its workshops, speaking, and book launch easy to find.
Explore
#info-products-coachingWebsite Design
Midland Institute for Entrepreneurship
CEO PROGRAMFront and center
NONPROFITEntrepreneurship education
NATIONALNetwork and resources
A new website for the nonprofit behind the CEO program, making its programs, network, and story easier to explore.
ExploreFAQ
Coaching & info products marketing questions, answered.
Do you work with coaches who are just starting out, or only established ones with an audience?
Both. Earlier-stage coaches often need brand positioning and a lead generation foundation first; established coaches typically need launch campaigns and funnel optimization.
Can you help with a one-time course or program launch?
Yes. Launch campaigns, including sales pages, email sequences, and webinar promotion, are a common focus for coaches and course creators with a specific launch date.
Do you write in my voice, or does it sound like generic marketing copy?
We write from how you talk to clients, pulling language from calls and content you've created, so marketing sounds like it comes from you, in your own words.
Can you help reduce how much of my own time marketing takes?
Yes. Automated email sequences, booking funnels, and ad management are designed to run with minimal day-to-day involvement from you once they're set up.
Do you handle the technical setup, like funnel software and booking tools?
Yes. We set up and connect the booking funnels, email platforms, and CRM tools your business runs on, alongside the marketing strategy itself.
What if my offer or pricing changes mid-engagement?
Messaging, funnels, and campaigns get updated as your offer evolves. Coaching businesses change their packaging more often than most, and the marketing keeps pace.