Increase in qualified website sessions
← Back to case studiesNonprofitMidland Institute for Entrepreneurship
Building one home for a national entrepreneurship program
The Challenge
The Midland Institute for Entrepreneurship needed a website capable of explaining the CEO program to several audiences at once: students considering the experience, families evaluating it, educators building local programs, and business leaders deciding whether to support one. The old experience held the information, but it did not communicate the scale of the network or make the next step obvious.
Growth in high-intent search visibility
Improvement in conversion actions
Customer journeys simplified
A digital home for entrepreneurship education.
Midland Institute for Entrepreneurship — Web
Making the program easier to understand and join
What We Did
We reorganized the experience around the decisions each audience needed to make. Program stories establish the impact, location and participation paths make the network tangible, and a cleaner information structure helps students, educators, investors, and communities find their route without translating institutional language first.
- Audience-led information architecture
- Program and impact storytelling
- Clear participation paths
- Responsive website design
