Increase in brand recognition
← Back to case studiesRock Music & EntertainmentSaint City Rebels
Turning up a Southern Illinois rock identity
The Challenge
Saint City Rebels, a Southern Illinois rock band, wanted an edgier update to an identity the group already loved. We refreshed the logo with a distressed, hand-worn character and carried it into merchandise artwork that feels at home with the band's sound and audience.
Growth in branded demand
Improvement in audience engagement
Brand touchpoints unified
A Southern Illinois rock identity turned up louder.
Saint City Rebels — Branding · Graphic Design · Apparel
Building character into every distressed detail
What We Did
Saint City Rebels came to us for an edgier update to its existing identity. The refreshed direction pairs arched lettering with a skull and enough distressed texture to feel broken in from the first wear.
- Logo design
- Custom illustration
- Apparel graphic design
- Production-ready artwork
Taking the identity straight onto the shirt
The Results
The composition stays recognizable at a glance while the distressed details reward a closer look. A stacked mark carries the full attitude on merchandise, and a horizontal lockup gives the band room to use the identity across wider applications.
