of surveyed consumers remember advertisers on promotional products.
← Back to case studiesLeather Goods & ApparelThe Proper Gentleman
Building an apparel identity with a point of view
The Challenge
Jimmy, the owner of The Proper Gentleman, reached out for new graphic T-shirt artwork aligned with the brand and its customers. As a Texas-based founder and veteran, his point of view already carried a distinct southern, western, and patriotic edge. The project focused on turning that perspective into shirt graphics with more conviction, character, and brand ownership.
of surveyed U.S. consumers are more likely to do business after receiving promotional merchandise.
average impressions generated by a promotional product over its usable life.
Apparel with a southern-western point of view.
The Proper Gentleman — Graphic Design · Illustration · Apparel
Combining southern character with western restraint
What We Did
A T-shirt graphic has one job: make someone want the shirt. These designs carry Jimmy’s southern, western, and patriotic point of view with enough character to earn a place in the weekly rotation.
01What we built into the designs
The Strategy
The shirt graphics carry Jimmy’s point of view straight to his audience: southern, western, patriotic, and made to belong to The Proper Gentleman alone.
- Graphic T-shirt design
- Illustration and apparel-ready artwork
- Creative direction shaped by the brand’s point of view
Creating a system designed to live on the product
The Results
For a brand like The Proper Gentleman, the product itself carries the message. Better graphics made the shirts become more distinct, more ownable, and more in step with the brand’s identity. The result was apparel creative with more personality, more conviction, and a real reason to stand out.
