Our Work
Tami originally came in looking for email marketing help, but the scope expanded as the brand grew. RightSide sells an extremely niche product: 100% reversible, sensory-friendly shirts designed to help kids learn to get dressed more independently. That meant the marketing, website, and creative all had to explain a very specific value clearly and consistently.
Project Snapshot
Case Study
What started as email marketing support grew into broader growth support across ads, short-form video, content, graphics, and a full ecommerce website redesign for a highly niche children's apparel brand.
This was not general children's clothing. The product solved a very specific problem for parents and kids by offering reversible, sensory-friendly shirts that could make getting dressed easier and less frustrating. That made clarity critical. If the message was vague, the product advantage would get lost immediately.
With a product this niche, every piece has to help educate, reassure, and convert at the same time. The ads, emails, videos, website, and content all needed to support the same core story. By helping across those areas instead of just one, the brand could explain its value more clearly and grow with a much more connected digital presence.
What began with email quickly expanded into broader growth support. We helped with Google and Facebook ads, short-form video editing, graphics, blog writing, and a full website redesign. That redesign included moving the storefront from Shopify to WordPress and WooCommerce so the site could better match the brand, support content more flexibly, and give the business more control over how it sold and communicated.
If you need a similar mix of creative, strategy, or execution, tell us what needs to improve and where things stand. We can help shape the right next move from there.
Related Projects
What started as email marketing support grew into an ongoing creative relationship covering packaging, labels, ad graphics, social content, and brand assets for a premium tallow skincare line.
Weekly email marketing, copywriting, and ongoing campaign support for a pregnancy-focused skincare brand built around a highly specific audience and product story.
Patriotic logo design, website design and development, and supporting brand applications for a local handyman and home repair company that needed a stronger identity and a more credible online presence.
