average documented ecommerce cart abandonment rate.
← Back to case studiesE-CommerceRightSide Children's Apparel
Explaining a specialized product without slowing the sale
The Challenge
Tami originally came in looking for email marketing help, but the scope expanded as the brand grew. RightSide sells an extremely niche product: 100% reversible, sensory-friendly shirts designed to help kids learn to get dressed more independently. That meant the marketing, website, and creative all had to explain a very specific value directly and consistently.
potential average conversion-rate improvement from better checkout design.
of surveyed U.S. online shoppers abandoned carts because they were not ready to purchase.
A niche product made easier to understand.
RightSide Children's Apparel — Web · Social · Email · Advertising
Connecting ecommerce, content and paid growth
What We Did
RightSide makes reversible, sensory-friendly shirts that help children dress independently. The site gives that specific invention a simple explanation parents can understand in one pass.
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02What we built around the brand
The Strategy
What began with email quickly expanded into broader growth support. We helped with Google and Facebook ads, short-form video editing, graphics, blog writing, and a full website redesign. That redesign included moving the storefront from Shopify to WordPress and WooCommerce so the site could better match the brand, support content more flexibly, and give the business more control over how it sold and communicated.
- Email marketing and campaign support
- Google and Facebook ads
- Short-form video editing and creative graphics
- Website redesign and Shopify to WooCommerce migration
Making a niche product easier to understand and easier to buy
The Results
Every ad, email, video, page, and article teaches the same product story. That connected digital presence helps parents understand the value quickly and gives RightSide more room to grow.
