A catalog with duplicate-sounding variants and thin category pages confuses search engines as much as shoppers, and rankings suffer across the whole store, across the entire store.
Challenges
Ecommerce sites face SEO challenges a standard business site doesn't: thousands of product pages, seasonal inventory, duplicate content risk across variants, and category structures that need to serve both search engines and shoppers. We optimize at both levels, category and product, with structured data and content that helps search engines understand and rank a large, changing catalog.
Companies we’ve worked with
Our process
We audit category and product page structure and content for SEO gaps, so we find what's holding the whole catalog back.
We optimize templates and structured data across the catalog at scale, so improvements apply to thousands of pages at once.
We monitor rankings and traffic for priority categories and products, so we know exactly what's working.
FAQ
We work at the template level first, so improvements apply across the catalog, then prioritize individual high-value pages.
Yes, we implement proper canonicalization and structure so variants support one another within a clear site structure.
