What you are commissioning
We generate wide across distinct territories, then narrow against the brief, pronunciation, and how it reads in the market it's launching into.
Naming
Naming: Brand Naming
A sub-brand or spin-off has to establish its own identity while still making strategic sense next to whatever it sits under or beside, a narrower needle to thread than naming a business from scratch.
Challenges
Naming: Brand Naming
Companies we’ve worked with
A few familiar faces
Our process
From the first conversation to delivery.
01
Understand
We put together a brief specific to this brand's role and relationship to any parent or sibling brands.
02
Create
We generate names across distinct territories and narrow to a shortlist.
03
Deliver
We screen the shortlist for domain, social, and preliminary trademark risk.
FAQ
Before we get started.
Does the new brand need to sound related to our parent company?
That depends on strategy. Sometimes closeness builds trust, sometimes distance is the point. We help decide which fits.
How many name options will we see?
Typically a shortlist of six to ten cleared names, narrowed from a much larger initial list.