Declining engagement rarely announces itself, and a list full of subscribers who've stopped paying attention drags down deliverability for everyone still reading.
Challenges
Reactivation automation targets subscribers showing declining engagement, giving the list a chance to recover attention before they disengage completely. We pull together a sequence that tests different content and offers to win back attention, and cleanly removes unresponsive contacts afterward to protect the health of the list.
Companies we’ve worked with
Our process
We identify subscribers showing declining engagement signals, so the effort targets the right group.
We work out a reactivation sequence testing different content and offers, so the strongest approach wins.
We clean the list of contacts who remain unresponsive after the sequence, so deliverability stays healthy.
FAQ
List health directly affects deliverability. A list full of disengaged contacts can hurt your ability to reach everyone else.
Based on a defined period of no opens or clicks, calibrated to your typical sending frequency.
