Letting a lapsed customer drift further away costs more in the long run than reaching out while the brand is still somewhat fresh in their mind.
Challenges
Winning back a lapsed customer is typically far cheaper than acquiring a new one, and it starts with identifying who's gone quiet and reaching them before they've forgotten the brand. We design automation that identifies lapsed customers based on your specific purchase cycle, with messaging and offers designed to genuinely win back their attention.
Companies we’ve worked with
Our process
We define the inactivity window that signals a customer has lapsed, so outreach happens at the right moment.
We set up a winback sequence with a specific reason to return, timed around how long customers usually wait between purchases.
We track reactivation rate and refine the offer and timing, so the program keeps getting sharper.
FAQ
Based on your specific purchase cycle. A business with monthly purchases needs a different window than one with annual purchases.
Not necessarily. We test what motivates your specific customers before defaulting to discounting.
