What you are commissioning
A guide works when it anticipates a reader's actual questions and answers them in a sensible order. We structure guides around the reader's real journey, with design that makes the content easy to scan or read in full.
Publication Design
Publication Design: Guide Design
A guide that dumps information in whatever order it was written loses a reader who's trying to work through a real decision or process step by step.
Challenges
Publication Design: Guide Design
Companies we’ve worked with
A few familiar faces
Our process
From the first conversation to delivery.
01
Understand
We map the reader's questions and the order they need answering, so nothing feels out of place.
02
Create
We design a structure and layout designed for both scanning and full reading, so it works either way.
03
Deliver
We produce final files ready for print or digital distribution, so it's ready wherever readers need it.
FAQ
Before we get started.
What kinds of guides do you typically design?
Buyer's guides, resource guides, orientation guides, and similar informational publications designed to help a reader through a decision.
Can this be a downloadable lead magnet for our website?
Yes, we frequently design guides specifically for use as a gated resource or lead magnet.