Publication Design

Publication Design: Viewbook Design

A prospective student flipping through pages of bullet points and statistics struggles to imagine walking that campus or joining that program.

Challenges

Publication Design: Viewbook Design

01

What you are commissioning

A viewbook helps someone picture themselves in a place through imagery and pacing that does more work than a straightforward list of facts. We plan the story arc and select imagery deliberately, building a publication that moves a prospective student or family toward a decision.

Companies we’ve worked with

A few familiar faces

Our process

From the first conversation to delivery.

01

Understand

We plan the story arc and key decision points the viewbook needs to support, so it moves toward a real decision.

02

Create

We design layout and imagery selection to help readers picture themselves there, so the place feels real, not abstract.

03

Deliver

We produce final files ready for print and digital distribution, so it's ready for every audience that needs it.

FAQ

Before we get started.

Do you coordinate photography for the viewbook?

Yes, we can scope photography alongside design, or work with an existing photo library.

Can this work alongside a broader enrollment marketing campaign?

Yes, we design viewbooks to work consistently with the rest of an enrollment marketing effort.