Influencer & Creator Marketing

Influencer & Creator Marketing: UGC Programs

Real customer photos, videos, and reviews sit unused in inboxes and comment sections every day a business doesn't have a system for collecting and reusing them.

Challenges

Influencer & Creator Marketing: UGC Programs

01

What you are commissioning

A UGC program builds a repeatable system for encouraging and collecting real customer content that can be reused across marketing channels with proper permission. We develop the incentive structure, request process, and content rights management so the program runs consistently.

Companies we’ve worked with

A few familiar faces

Our process

From the first conversation to delivery.

01

Understand

We design a program structure and incentive that encourages participation, so customers take part.

02

Create

We shape the request process and manage content rights and permissions, so usage stays fully covered.

03

Deliver

We collect and organize content for ongoing use across your marketing, so nothing goes to waste.

FAQ

Before we get started.

Do we need to pay customers to participate in a UGC program?

Not always. Incentives can range from simple recognition to discounts or products, depending on what fits your brand and audience.

How do you handle usage rights for customer-submitted content?

We write clear permission and rights processes into the program so content can be used confidently across your marketing.