Media Buying

Media Buying: Retargeting

A visitor who browsed a product, started a form, or filled a cart was one step from converting, and without a plan to bring them back, that near-miss just quietly disappears.

Challenges

Media Buying: Retargeting

01

What you are commissioning

Retargeting reaches those people with creative created to answer whatever hesitation kept them from converting the first time. We pull together retargeting audiences with clear segmentation, so someone who viewed a product page sees different creative than someone who abandoned a cart.

Companies we’ve worked with

A few familiar faces

Our process

From the first conversation to delivery.

01

Understand

We define retargeting audience segments based on site behavior, so the right message reaches the right stage of hesitation.

02

Create

We tailor creative to each segment's likely hesitation, so the second look addresses what stopped them.

03

Deliver

We manage frequency so retargeting stays effective, not intrusive, so it wins people back without wearing them out.

FAQ

Before we get started.

How long should retargeting windows run?

It depends on your sales cycle. We set windows based on how long people typically take to decide in your category.

Can retargeting run across multiple platforms?

Yes, we typically set up retargeting across Meta, Google, and other channels where your audience is active.