Media Buying

Media Buying: Streaming Advertising

Much of the broadcast audience has moved to podcasts, streaming audio, and on-demand video, so we plan placements that reach them there.

Challenges

Media Buying: Streaming Advertising

01

What you are commissioning

Streaming advertising covers audio platforms like Spotify and podcast networks alongside video streaming services, and we plan and place campaigns matched to where your specific audience listens and watches, with creative created for each format's strengths.

Companies we’ve worked with

A few familiar faces

Our process

From the first conversation to delivery.

01

Understand

We identify the streaming platforms your audience uses, so the plan follows real listening and viewing habits.

02

Create

We develop or adapt creative for each platform's format, so the ad fits how people consume it.

03

Deliver

We manage placement and measure performance against campaign goals, so results stay visible and accountable.

FAQ

Before we get started.

Does this include podcast advertising?

Yes, podcast placements are part of the streaming audio inventory we can plan and manage.

How do you choose between video and audio streaming?

Based on where your audience is and what the campaign message should communicate.