Most advertisers put every dollar into Google and leave Bing untouched, which means a real, often underserved audience is sitting there with lighter competition and a lower cost per click.
Advertising · Copywriting · Email · Design
Advertising · Email · Print · Google Ads
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Packaging · Email · Advertising · Design
Advertising · Copywriting · Design
Advertising · Copywriting · Design
Advertising · Copywriting · DesignChallenges
Bing's default users skew older and more B2B in many categories, so we design Microsoft Ads campaigns using the same intent-driven structure as Google Ads, adapting what's already working, then optimizing based on how this platform's audience behaves.
Companies we’ve worked with
Our process
We evaluate whether your category and audience are a fit for Microsoft Ads, so budget only goes where it can work.
We set up or adapt campaign structure for this platform's audience, so performance carries over and builds on what the account has already learned.
We optimize independently based on Microsoft Ads' own performance data, so the account improves on its own terms.
FAQ
Usually yes, once Google Ads is performing well. Microsoft Ads works best as an addition.
Meaningfully, especially in B2B and older demographic segments. We watch the data to confirm the fit for your business.
