Paid Social

Paid Social: YouTube Ads

Most video ads lose the viewer before the message even starts, because the opening seconds weren't built for a platform where skipping is one tap away.

Challenges

Paid Social: YouTube Ads

01

What you are commissioning

YouTube ads run in several formats, from skippable pre-roll to in-feed discovery ads to short-form Shorts placements, each with its own creative requirements, and we plan creative and campaign structure matched to the format that fits your goal and budget, targeting through Google's broader ecosystem with search intent, demographics, and remarketing lists alongside YouTube-specific targeting.

Companies we’ve worked with

A few familiar faces

Our process

From the first conversation to delivery.

01

Understand

We select the YouTube ad formats that fit your goal and budget, so the format works with the message, not against it.

02

Create

We develop or adapt video creative set up for each selected format, so the opening seconds hold the watch.

03

Deliver

We target and optimize using Google's full audience and intent data, so reach lands on people already primed to care.

FAQ

Before we get started.

Do we need a professionally produced video for this?

It helps, but well-shot short-form content often outperforms polished commercials on YouTube.

Can this run alongside our Google Ads search campaigns?

Yes, and it often should. YouTube and search data strengthen each other within the same Google Ads account.