Performance Creative

Performance Creative: Video Ad Creative

Most video ads get watched with no audio and a thumb ready to scroll, and a video built around a spoken hook loses its entire opening before anyone reads a word.

Challenges

Performance Creative: Video Ad Creative

01

What you are commissioning

We produce video creative sized and edited for each platform's specific format, from vertical short-form to horizontal pre-roll, shaped around a strong visual hook in the first second, captions built in, and a message that lands even in silence.

Companies we’ve worked with

A few familiar faces

Our process

From the first conversation to delivery.

01

Understand

We develop a video concept centered on a strong opening hook, so the first second wins the next five.

02

Create

We produce and edit video sized for each platform's specific format, so nothing feels stretched or squeezed.

03

Deliver

We test variations and optimize based on view-through and conversion data, so the winning cut gets the budget.

FAQ

Before we get started.

How long should a performance video ad be?

It depends on the platform and objective, but shorter generally performs better, often under fifteen seconds for top-of-funnel placements.

Do we need original footage or can you use existing content?

Both work. We can produce original footage or repurpose and re-edit existing content for performance formats.