What you are commissioning
For a service company, most of the decision happens in a driveway or a parking lot. Liberty Home Services, a handyman and home repair business, needed a mark people would trust before they ever called. We designed the logo to carry from a uniform shirt and a business card to the company website, so a homeowner sees the same business on the truck, at the door and online. Operating businesses also have more people with an opinion: an owner, a partner, an office manager, sometimes a longtime customer.
If your company already has a positioning it believes in and only the logo is falling short, a company logo project is the right size. If your services, audience or name have changed, the logo will not fix that alone, and a rebranding is the better fit. If you run several divisions or locations that each need their own version, look at logo system design.
