A long-form video pitch only works if the opening builds enough trust to keep someone watching, and a weak start loses the viewer before the case for the offer even gets made.
Challenges
A VSL funnel centers on a long-form video that builds a case for an offer methodically, paired with a page designed to keep viewers watching and convert them at the right moment. We put together the page structure and, where needed, help develop the video script, so the page and video work together.
Companies we’ve worked with
Our process
We define the offer and the narrative arc the video sales letter needs to develop, so the pitch holds attention at every stage.
We design the page structure to support and reinforce the video, so nothing distracts from the story it's telling.
We test conversion points and refine based on where viewers drop off, so weak moments get fixed with evidence, not guesswork.
FAQ
We can scope script development and production alongside the funnel page, or work from a script you already have.
It depends on the offer's complexity and price point. We advise based on similar funnels in your category.
