A signup or checkout process that seems obvious in one mockup can reveal real friction, extra steps, dead ends, and confusing branches, the moment it gets traced from start to finish.
Challenges
A user flow diagram traces every path through a product task, the decisions, branches, and screens a user encounters completing something specific, and we design these early, since mapping a flow end to end catches friction one screen never would.
Companies we’ve worked with
Our process
We identify the key tasks users complete in the product, so the flow covers every important step.
We map the full flow for each task, including edge cases and branches, so nothing gets missed until it's expensive to fix.
We simplify the flow to remove unnecessary steps before design begins, so the final product feels effortless.
FAQ
Detailed, with edge cases and branches, for a complete picture of the path a user takes.
Yes, mapping an existing product's flows often reveals friction nobody had noticed.
